Podcast PR: How to Get Your Show Featured in the Media

As a podcast creator, getting your show featured in the media can be a game-changer! Not only does it give your show valuable exposure, but it also helps to establish your credibility and increase your listenership.

Do Your Research

The first step to getting your show featured is to research the media outlets that would be a good fit for your show. Look for outlets that cover your niche or industry, and understand their audience and what types of content they are interested in.

Once you’ve identified the outlets you want to target, take the time to build relationships with the reporters and editors who cover your niche. Follow them on social media, comment on their articles, and engage with them in a meaningful way. This will help you to establish yourself as an expert in your field and make it more likely that they will be interested in featuring your show.

Craft a Compelling Pitch

Once you’ve identified the outlets you want to target and built relationships with the reporters and editors who cover your niche, it’s time to craft your pitch. Your pitch should be concise, clear, and compelling. It should highlight the unique features of your podcast and explain why it would be of interest to their audience.

When crafting your pitch, be sure to personalize it for each outlet and make it clear why you believe your show would be a good fit for their platform.

Follow Up

After you’ve sent your pitch, be sure to follow up within a few days to see if they are interested in featuring your show. This is important because reporters and editors are busy, and your pitch may have been buried in their inbox.

If you don’t hear back after a few follow-ups, don’t be discouraged! Keep building relationships with journalists in your niche and continue to pitch your show to relevant outlets.

Show Your Personality

As a podcaster, showing your personality is key to building a loyal audience. The same goes for getting your show featured in the media. When pitching your show, don’t be afraid to showcase your personality and what makes your show unique.

Reporters and editors are looking for standout content that will resonate with their audience. If you can show them that your show has a unique voice and perspective, they are more likely to be interested in featuring it.

Above All Else, Be Persistent

Getting your show featured in the media is no easy feat, but it’s worth the effort. As a podcaster, you have something valuable to offer, and the media wants to hear from you.

Remember to be persistent, build relationships with journalists, and showcase what makes your show unique. With these tips, you’ll be on your way to getting your show featured in the media in no time.