April 23, 2024
How Crime Junkie Built a Loyal Fan Base: Tips for Building a Strong Community

How Crime Junkie Built a Loyal Fan Base: Tips for Building a Strong Community

Greetings, fellow podcast enthusiasts! As an industry insider, I’ve had the privilege of observing some of the most successful podcasts in recent years. One such podcast that stands out is Crime Junkie, a true crime series hosted by Ashley Flowers and Brit Prawat. They have amassed a huge following of devoted fans, and in this article, I’ll share with you some tips on how they built such a strong community.

The Power of Consistency

One of the key factors that helped Crime Junkie build their fan base is consistency. They release new episodes every Monday, like clockwork. This consistency has helped their listeners to make listening to Crime Junkie a part of their weekly routine. They know that every Monday, they can count on a new episode to drop.

Consistency doesn’t just apply to release schedules. It also applies to the format of the podcast. Crime Junkie has a tried and tested format that their listeners have come to love. The hosts introduce the case, provide details about the crime, and then delve into their own theories about what happened. This consistency provides a sense of comfort and familiarity to their listeners.

Engage with your Audience

Crime Junkie is known for interacting with their fans on social media. They have dedicated Facebook groups and Twitter accounts solely for interacting with their listeners. Not only does this create a sense of community, but it also provides an opportunity for the hosts to receive feedback, answer questions, and even take suggestions for new cases to cover.

Interaction doesn’t just have to be limited to social media. Crime Junkie also holds live events where fans can meet the hosts and other fans in person. This type of interaction helps to strengthen the sense of community that Crime Junkie has built.

Create a Sense of Exclusivity

Another tactic that has helped Crime Junkie build their fan base is creating a sense of exclusivity. They offer bonus episodes, merchandise, and even live shows that are only available to members of their fan club. This gives their fans a sense of being part of an exclusive club, which can be a powerful motivator.

Creating exclusivity doesn’t just have to be limited to merchandise and bonus episodes. You could create a private Facebook group for your most devoted fans, or offer early access to new episodes.


Building a strong community of fans takes time and effort, but following these tips can help. Consistency, engagement, and creating a sense of exclusivity can all play a part in building a loyal fan base. By following in the footsteps of successful podcasts like Crime Junkie, you too can build a community of passionate fans who love your content.

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