December 9, 2023
The State of the Podcasting Industry This Year: Trends and Analysis

The State of the Podcasting Industry This Year: Trends and Analysis

By Lori L. Barr, M. D.


As an experienced radiologist and podcaster, I have been following the podcasting industry for a long time and I gotta say, this year has been a bit of a rollercoaster.

There have been some surprising trends and some unexpected developments, and as we come to the end of the year, I thought it would be a good time to take stock of where we are and where we might be headed.

The Rise of True Crime Podcasts

One of the biggest trends this year has been the continued popularity of true crime podcasts. It seems like every other week there’s a new podcast focusing on a different serial killer or unsolved mystery.

At first, I was a bit perplexed by this trend. Why are so many people so obsessed with murder and mayhem?

But then I realized that true crime podcasts offer listeners a way to satisfy their natural curiosity about the darker aspects of humanity without actually having to put themselves in danger. It’s like watching a horror movie, but with the added benefit of being a “true” story.

The Podcasting Boom Continues

Despite some concerns that the podcasting boom might be leveling off, the numbers suggest that the industry is still growing at a rapid pace.

In fact, according to a recent report by Insider Intelligence, podcast ad spend is set to grow by 44% this year. That’s right, 44%! That’s a lot of money.

So, why the continued growth? Well, I think part of it has to do with the ease with which anyone can start their own podcast. All you need is a microphone and an internet connection and you can start broadcasting to the world.

Of course, this also means that there are now more podcasts than ever before, which can make it harder for new shows to break through and find an audience. But for those who do, the rewards can be significant.

The Battle for Listeners

With so many podcasts out there, it’s no surprise that there’s also a fierce competition for listeners. This year, we’ve seen some interesting tactics being employed to try and win over audiences.

Some podcasters have started to experiment with shorter, more bite-sized episodes that are easier to fit into listeners’ busy schedules. Others have turned to celebrity guests and high-production values to try and stand out from the crowd.

Personally, I think the most successful podcasts are the ones that combine engaging content with a personal touch. Listeners want to feel like they’re part of a community and that they have a relationship with the hosts of their favorite shows.

The Future of Podcasting

So, where do we go from here? It’s hard to say for sure, but I think we can expect to see a continued emphasis on original content and an increased focus on monetization.

As more and more companies look to invest in podcasting, there will be more opportunities for content creators to make a living from their work. But with that increased attention comes an increased pressure to deliver, and it will be interesting to see how creators respond to that challenge.

One thing’s for sure, though: podcasting is not going anywhere. It’s here to stay, and I’m excited to see where it goes in the future.

“Podcasting is not just a fad; it’s here to stay. It’s an important and growing medium that will keep evolving.” – Bill Gates


Well, that’s a wrap on this year’s state of the podcasting industry. I hope I haven’t burst your bubble too much with all the statistics and analysis.

The truth is, the podcasting industry is a bit of a wild ride, but it’s one that’s well worth taking. I’m excited to see where we go from here and what new trends and developments emerge in the coming months and years.

Subscribe to my podcast

About Author