The Benefits of Using Multiple Podcast Distribution Platforms
Let’s face it, in today’s world of endless digital content, there’s no shortage of podcasts to choose from. Apple Podcasts, Spotify, Google Podcasts… the list goes on. But have you ever considered using more than one platform to distribute your podcast? In this article, we’ll explore the benefits of using multiple distribution platforms and why it’s worth the extra effort.
Reach a Wider Audience
Each distribution platform has its own user base. By using multiple platforms, you can reach a wider audience. For example, someone who primarily uses Spotify to listen to podcasts may not even know your podcast exists if it’s only available on Apple Podcasts. By having your podcast available on multiple platforms, you increase the chances of attracting new listeners.
More Opportunities for Exposure
Many podcast distribution platforms have their own discovery features. By having your podcast on multiple platforms, you increase the chances of being featured or recommended on those platforms. This can lead to more exposure and growth for your podcast.
Not Putting All Your Eggs in One Basket
Using multiple distribution platforms is like not putting all your eggs in one basket. If one platform experiences a technical issue or goes down, your podcast will still be available on other platforms. This is especially important for those whose podcasts are their primary source of income or have a large following.
Getting Feedback and Insights from Different Platforms
Each distribution platform has its own analytics and feedback tools. By using multiple platforms, you can get a more well-rounded view of how your podcast is performing. For example, Apple Podcasts provides detailed analytics on listener behavior, while Spotify provides insights into listener demographics. By using both platforms, you can get a more complete picture of your audience.
Using multiple podcast distribution platforms can seem like a lot of work, but it’s worth the extra effort. By using more than one platform, you can reach a wider audience, increase exposure, diversify your distribution, and gain more insights into your audience. So, next time you’re considering where to distribute your podcast, think outside the box and use multiple platforms for maximum impact.