How to Use Storytelling in Your Podcast Interviews

As a scientist and educator with a PhD, I’ve seen my fair share of interviews that can put you to sleep. The one thing that can bring an interview to life and make it memorable is storytelling. It not only engages the listener but also helps to convey complex ideas in a more digestible way. Here are some tips on how to incorporate storytelling into your podcast interviews.

Find the story

Every interview has a story to tell, you just need to find it. Start by understanding your guest and their background. Look for moments in their life or work that are particularly engaging or interesting. Once you’ve found the story, think about how to frame it in a way that will captivate the listener. Will there be a clear beginning, middle, and end? Will the story have a message or takeaway?

Use descriptive language

When telling a story, it’s important to use descriptive language that brings the scene to life. Instead of saying “he walked down the street”, try saying “he sauntered down the cobblestone alley, the orange sunlight glinting off the ivy-covered buildings”. This not only paints a picture in the listener’s mind but also creates an emotional connection to the story.

Get personal

Personal stories are the most compelling. They allow the listener to connect with the guest on a deeper level and feel like they know them better. Encourage your guest to share personal stories that relate to the topic of discussion. These stories not only make the interview more interesting but also create a bond between the guest and the listener.

Emphasize the message

While storytelling is important for engagement, it’s equally important to emphasize the message or takeaway of the story. Without a clear message, the story can feel aimless and unimportant. After telling the story, always tie it back to the larger theme or topic of discussion. This not only reinforces the message but also helps to create a cohesive interview.

Conclusion

Incorporating storytelling into your podcast interviews is an effective way to engage your listeners and convey complex ideas. By finding the story, using descriptive language, getting personal, and emphasizing the message, you can create a memorable and impactful interview. So go forth, and tell your story!