Building a Membership Program to Monetize Your Podcast: Tips and Examples
So, you’ve been churning out your podcast for a while now and feeling pretty good about the number of downloads and subscribers you have. But, let’s be real, it’s time to start making some coin from all that hard work. Enter: the membership program.
Why Membership Programs?
Membership programs are a great way to monetize your podcast because they create an engaged community of loyal fans who are willing to pay for access to exclusive content and benefits.
Plus, it’s a win-win situation: you get to monetize your podcast and your fans get access to even more of the content they love. It’s like Oprah’s “You get a car! You get a car! You get a car!” but for podcasts.
Tips for Building a Successful Membership Program
Offer exclusive content
Make sure your membership program offers exclusive content that can’t be found anywhere else. This could include bonus episodes, interviews with special guests, behind-the-scenes content, and Q&A sessions with you, the host.
Provide perks and benefits
Offer your members perks and benefits that will make them feel special and appreciated. This could include early access to episodes, a members-only community forum, exclusive merchandise, and discounted prices on live event tickets or courses.
Price it right
When it comes to pricing your membership program, you need to strike a balance between affordability and value. Do some research on what other podcasters are charging for their membership programs and be sure to offer a range of pricing options to cater to different budgets and level of engagement.
Promote it relentlessly
Don’t be shy about promoting your membership program on your podcast, social media, and email newsletter. Create a sense of scarcity and urgency by offering limited-time deals or bonuses to encourage people to sign up.
Examples of Successful Membership Programs
The Daily Beans by Mueller, She Wrote
The Daily Beans is a political news podcast hosted by three women who are all comedians and writers. Their membership program, the “M-Squad”, includes access to bonus content, early access to live show tickets, and a monthly Q&A session with the hosts. Prices range from $5 to $50 per month.
Free Cookies by Titi and Zakiya
Free Cookies is a podcast hosted by two former professional athletes, Titi and Zakiya. Their membership program, “The Cookie Club”, includes access to extended interviews with special guests, exclusive merch, and a monthly Q&A with the hosts. Prices range from $5 to $30 per month.
Gimlet Media is a podcast network that offers a number of membership programs for individual shows, as well as a network-wide program called “Gimlet Membership”. Benefits include ad-free listening, access to exclusive content, and discounted prices on live event tickets. Prices range from $5 to $60 per month.
The Bottom Line
A membership program is a great way to monetize your podcast and build an engaged community of loyal fans. By offering exclusive content, perks and benefits, and promoting it relentlessly, you can create a program that adds value to both you and your listeners’ lives. So, what are you waiting for? Get started today!