How to Use Analytics to Measure Your Podcast Audience Growth

Gone are the days when hosting a podcast was only for the tech-savvy or industry bigwigs. In today’s world, anyone can launch their own podcast with minimal equipment and even less experience. However, just because it’s easy to start a podcast doesn’t mean it’s easy to grow your audience.

Understanding the Basics of Podcast Analytics

Before we delve into the intricacies of measuring your podcast’s audience growth, let’s first talk about podcast analytics.

Your podcast hosting platform should provide you with access to analytics that can answer the following questions:

How many downloads has your podcast received?

How long are people listening to your podcast for?

Where are your listeners coming from?

Setting Goals for Your Podcast

Once you have access to your podcast’s analytics, it’s time to establish goals for your show. Setting goals is important because they give you something to work towards and allow you to measure your progress.

Start by identifying your podcast’s purpose. Are you looking to entertain, educate, or inspire your listeners? Once you know why you’re podcasting, you can then set goals that align with that purpose.

Identifying Your Target Audience

Knowing who your target audience is will help you fine-tune your podcast’s content and marketing efforts. Consider factors such as age, gender, location, occupation, and interests when trying to identify your target audience.

If you already have a few episodes under your belt, take a look at your analytics to see who is currently listening to your show. If your podcast caters to 20-year-olds but you’re finding that 40-year-olds are the bulk of your audience, it may be time to re-evaluate your content and marketing strategy.

Promoting Your Podcast

Promoting your podcast is essential for growth. By promoting your show on social media, email, and other channels, you are increasing your chances of getting your podcast in front of the right people.

It’s important to track your promotional efforts to see what is working and what isn’t. Social media analytics and email marketing metrics are great tools for measuring the success of your promotional campaigns.

Consistency is Key

Now that you’ve set goals, identified your target audience, and begun promoting your podcast, it’s important to stay consistent. Consistency allows your audience to know when new episodes will be released and what to expect from your show.

Whether it’s a weekly, bi-weekly or monthly release, make sure you stick to your publishing schedule. Not only will it help with audience growth, but it will also show your listeners that you are serious about your podcast.

Wrapping Up

Measuring your podcast’s audience growth is important, but it can also be overwhelming. By using analytics to set goals, identify your target audience, promote your show, and stay consistent, you’ll be well on your way to growing your podcast’s audience.

So, what are you waiting for? Get out there and start growing your podcast audience today!

About Author

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Dr. Lori Barr helped scale her private practice to 9-figures and grow Austin’s Dell Childrens Medical Center from an idea formed in the minds of doctors in the basement of the local general hospital into the first LEED Platinum Hospital in the world. She serves about 18,127 patients and specialists yearly. Beyond her practice, her best-seller, Think & Grow Well, and her podcast by the same name, assist readers in strengthening mind, body, spirit and awareness before a health crisis occurs.

Dr. Barr helps professionals scale both practice and expertise so they have more time and money for self and those they serve. She mentors thousands of students, doctors and other professionals through 45 peer-reviewed publications, invited presentations, academic affiliations, visiting professorships and with her podcast, The Doctor’s Mentor Show.

Lori appears regularly as a stage and show guest on medical, educational, and entrepreneurial platforms. She has the ear of world-changers, industry leaders, former presidents and first ladies.

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