How Gretchen Rubin Used Social Media to Build and Promote Her Podcast

Gretchen Rubin is a well-known author, speaker, and podcaster who rose to fame with her international best-selling book The Happiness Project. While already having a huge following, she realized the effectiveness of social media in building and promoting her podcasts.

Getting Started with Social Media for Podcast Promotion

Building and promoting a podcast can be a daunting task, but Gretchen Rubin understood that social media can be an effective tool to gain listenership and engagement. She invested her time and effort in various social media platforms, including Twitter, Facebook, Instagram, and LinkedIn.

Starting with Twitter, she created an account, built her profile, and began reaching out to potential listeners and followers. She tweeted about her podcasts, shared interesting quotes and facts, and interacted with her followers by responding to their comments and questions. She used relevant hashtags to make her tweets more discoverable to the broader audience.

Gretchen Rubin also invested in Facebook. She created a page, added her cover photo and bio, and invited her followers to engage with her and her podcasts. She regularly posted updates and links to new episodes of her podcasts, as well as shared valuable content from other sources.

Engaging with Fans

One of the most significant benefits of social media is the ability to create a sense of community, and Gretchen Rubin understood this well. She was always responsive and engaging with her fans and followers, making them feel valued and appreciated. She often sought opinions, suggestions, and feedback from her listeners, making them feel like they were part of her journey.

Using Instagram, she often shared behind-the-scenes glimpses of her podcasting process, including photos of her recording studio and guests. She also used Instagram’s live feature to interact with her fans in real-time, answering their questions, and sharing valuable insights.

Partnering with Influencers

Along with her efforts on social media, Gretchen Rubin also partnered with influential voices in her industry to reach a wider audience. For example, she collaborated with other podcast hosts to cross-promote her podcasts and gain new listeners.

Moreover, she pitched herself as a guest to other podcast hosts to gain exposure and build credibility in her field. This strategy proved to be successful, as she was featured in many popular podcasts, allowing her to tap into entirely different listener bases.

Final Thoughts

Gretchen Rubin is an excellent example of how social media can be leveraged to build and promote a podcast. Through her efforts on various social media platforms, she managed to gain a massive following and build a strong community of engaged listeners.

By using social media, she was also able to partner with industry leaders to amplify her podcasts’ reach. Her efforts on social media and beyond have undoubtedly contributed to her podcast’s growth, making her one of the top podcasters out there.