The Role of Your Interviewing Style in Building Your Podcast Audience

Podcasts have been around for a while now, but they have never been more popular than they are today. With so many people starting their own podcasts, it can be challenging to stand out from the crowd. One way to build a loyal audience is to develop a unique interviewing style. Your interviewing style is more than just asking questions. It’s about engaging your audience, building rapport with your guests, and sharing meaningful insights with your listeners.

Engage Your Audience

The key to building your podcast audience is to engage your listeners. An engaging interviewing style will keep your audience interested and invested in your content. One way to engage your audience is to ask open-ended questions that invite discussion. This means avoiding yes or no questions and asking guests to elaborate on their answers. You want to encourage conversation and make your guests feel comfortable expressing their thoughts.

Another way to engage your audience is to actively listen to your guests. Listening is an underrated skill that can elevate your interviewing style. When you actively listen to your guests, you can ask follow-up questions that show you are interested in what they are saying. This can lead to deeper conversations and more engaging podcast content.

Build Rapport with Your Guests

Building rapport with your guests is essential for creating engaging podcast content. A good interviewer can make their guests feel comfortable and valued. This means understanding your guests’ interests and passions, and tailoring your questions to them. You want to create a friendly, conversational environment that makes your guests feel like they are talking with a trusted friend.

Another way to build rapport with your guests is to show gratitude for their time and expertise. Thank them for being on your podcast, and let them know how much you appreciate their insights. This can create a positive association with your podcast and make your guests more likely to share your content with their own audience.

Share Meaningful Insights with Your Listeners

Finally, a great interviewing style is about sharing meaningful insights with your listeners. You want to ask questions that elicit thoughtful responses from your guests. This means going beyond surface-level topics and getting to the heart of your guests’ expertise. Remember, your podcast is not just a platform for your guests to promote themselves. It’s an opportunity to share valuable insights with your audience.

Another way to share meaningful insights is to provide your own commentary on the conversation. This can help contextualize your guest’s insights for your listeners and provide them with additional value. Your commentary can also help reinforce your podcast’s brand and messaging.

Final Thoughts

Developing a unique interviewing style is essential for building your podcast audience. By engaging your audience, building rapport with your guests, and sharing meaningful insights, you can create a loyal following that will keep coming back for more. Remember, your interviewing style is not something that can be developed overnight. It takes time, practice, and a deep understanding of your podcast’s brand and message. So keep experimenting, keep refining, and never be afraid to take risks.