Podcast Promotion: Tips and Best Practices for Launching Your Show

So, you’ve got a great idea for a podcast and you’re ready to launch it into the world. Congrats! But before you hit that “publish” button, it’s important to have a plan in place for promoting your new show. After all, what good is a podcast if nobody’s listening?

Identify your niche

One of the key things to consider when launching a podcast is your niche. What kind of content will you be producing, and who is your target audience? This will help you to tailor your promotional efforts to the right people. For example, if you’re launching a true crime podcast, you might want to focus on promoting to fans of other true crime shows or crime fiction.

Create eye-catching artwork

Your podcast artwork is the first thing that potential listeners will see, so it’s important that it looks professional and eye-catching. Make sure your artwork accurately reflects the content of your show and will appeal to your target audience. It’s worth investing in a graphic designer if you don’t have the skills to create something yourself.

Promote on social media

Social media is a powerful tool for promoting your podcast. Share teasers of upcoming episodes, quotes from the show, and behind-the-scenes glimpses of your recording process. Use relevant hashtags to increase your reach, and tag other accounts that might be interested in your content.

Collaborate with other podcasts

No podcaster is an island. Collaborating with other shows can help you to reach new audiences and build relationships in the industry. For example, you might appear as a guest on another podcast or invite another podcaster to be a guest on your show.

Create engaging content

Ultimately, the success of your podcast will come down to the quality of the content you create. Focus on producing engaging, interesting episodes that will keep your listeners coming back for more. And don’t be afraid to experiment with different formats and styles until you find what works best.

Launching a podcast can be a lot of work, but with the right promotion strategy in place, you’ll be well on your way to building a loyal audience. Good luck!

About Author

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Dr. Lori Barr helped scale her private practice to 9-figures and grow Austin’s Dell Childrens Medical Center from an idea formed in the minds of doctors in the basement of the local general hospital into the first LEED Platinum Hospital in the world. She serves about 18,127 patients and specialists yearly. Beyond her practice, her best-seller, Think & Grow Well, and her podcast by the same name, assist readers in strengthening mind, body, spirit and awareness before a health crisis occurs.

Dr. Barr helps professionals scale both practice and expertise so they have more time and money for self and those they serve. She mentors thousands of students, doctors and other professionals through 45 peer-reviewed publications, invited presentations, academic affiliations, visiting professorships and with her podcast, The Doctor’s Mentor Show.

Lori appears regularly as a stage and show guest on medical, educational, and entrepreneurial platforms. She has the ear of world-changers, industry leaders, former presidents and first ladies.

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