Leveraging Reddit to Promote Your Podcast: Tips and Best Practices

Are you looking for ways to promote your podcast and reach more listeners? Look no further than Reddit! With over 330 million active users, Reddit is a fantastic platform to engage with your audience, gather feedback, and promote your podcast to new listeners. But how do you get started? Here are some tips and best practices for leveraging Reddit to promote your podcast.

Find and Join Relevant Subreddits

Subreddits are communities within Reddit dedicated to specific topics or interests. For example, r/podcasts is a subreddit dedicated to discussing and promoting podcasts. Finding relevant subreddits for your podcast’s niche and joining them is essential for reaching your target audience.

Make sure to read the subreddit rules and follow them. Follow the community’s culture and interact with the people there. Don’t just drop your podcast link and run. Instead, comment and engage with the community. Build a relationship with the people there, and they might become your most loyal listeners.

Participate in Reddit AMAs

AMA stands for “Ask Me Anything.” It’s a live Q&A session with the Reddit community, where you can answer questions and promote your podcast. It’s an excellent opportunity to show your expertise and engage with your audience in real-time.

To host an AMA, you need to contact the subreddit’s moderators and request permission. Pick a topic that aligns with your podcast and let people know about it. You can use social media, email lists, or any other channels to promote your AMA.

Reddit Ads

Reddit Ads is a self-serve advertising platform that lets you create and promote ads on Reddit. It’s an excellent way to reach a broader audience and boost your podcast’s visibility.

To create a Reddit Ad, you need to set your budget, target audience, and choose your ad format. You can choose between different ad formats like sponsored posts, promoted links, and display ads. Make sure your ad aligns with your podcast’s niche and has a clear CTA (Call to Action).

Giveaways and Contests

Everyone loves giveaways and contests, and Reddit is no exception. Hosting a giveaway or contest is a fantastic way to drum up excitement and promote your podcast to new listeners.

Make sure your giveaway or contest aligns with your podcast’s niche and has a clear goal. Decide on a prize that’s relevant to your audience and make sure to promote it across multiple channels. You can create a dedicated landing page for your giveaway or contest or use a third-party platform like Gleam or Rafflecopter.

Conclusion

Reddit is a goldmine for podcasters looking to promote their podcast and engage with their audience. Use the tips and best practices listed here to get started and watch your listenership grow. Remember to approach Reddit with respect and engage with the community authentically. Be persistent, and you’ll be rewarded with loyal listeners and engaged followers.